AdExchanger reports on the differences between the EU General Data Protection Regulation and the California Consumer Privacy Act of 2018. The variances between the two rules include the California bill not including any mention of legitimate interest and considering browsing, search history and app interaction data to be personal information. The California privacy act would still require data subjects to actively opt-out of data collection practices rather than the GDPR’s opt-in stance on consent. Advertising groups have singled out the section in the California bill stating consumers do not need to prove harm in order to file a lawsuit when a violation takes place, an issue coupled with the fact that financial penalties are much steeper under the proposed law than they are under the GDPR. Editor's Note: The California Consumer Privacy Act of 2018 can be found in the IAPP Resource Center. FULL STORY HERE
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